About ETP

Overview

The EU Executive Training Programme (ETP) in Japan is a human resource development programme targeting European companies and executives looking to enter or expand their business activities in Japan. Conceived in 1979 by the European Commission with the support of Keidanren (Japan Business Federation), ETP has helped numerous EU companies to understand the Japanese market, providing training to more than 1000 EU executives to date, many of whom now hold prominent leadership positions in EU companies based in Japan and around the world.

Waseda University has been entrusted by the European Commission with the overall planning and execution of the programme since the 25th cycle of ETP (2006 – 2007). The 12-month programme for ETP30 runs from November 2014 and comprises two parts – a three-week Inception Module in Europe held at the School of Oriental and African Studies (SOAS), University of London, and an eleven-month Immersion Module in Japan organised by Waseda University.

ETP30 Schedule
Date Location Programme Details
November 2014 SOAS, University of
London (UK)
Introduction to the history, business, culture and modern society of Japan
January – July 2015 Waseda University
(Japan)
Japanese language and business training course
August – October 2015 Japanese companies
(Japan)
12-week internship in a Japanese company
October -
November 2015
Waseda University
(Japan)
Business presentation in Japanese, Business plan submission, Final exams, Graduation Ceremony

The Programme at Waseda University

After gaining an overview of Japanese history, business, culture and modern society in Europe, ETP participants will take part in a training programme designed and implemented by Waseda University. The Japanese Language Component, administered by the Center for Japanese Language, offers intensive and practical language studies that can be translated directly into business situations. The Business and Management Component, administered by the Graduate School of Commerce, is focused on business expertise and management skills that are vital for doing business in Japan. Finally, participants will put these skills and knowledge into practice during their 12-week internship at a Japanese company.

Upon completion, the overall programme aims to equip participants with language skills necessary for basic business communication, business knowledge to target Japanese firms and consumers, and ultimately develop a clear business strategy for EU companies to succeed in the Japanese market.